Why an Omnichannel Marketing Strategy Is a Must-Have

Does your eCommerce business have an omnichannel marketing strategy yet? It’s quite possible that your company has a multichannel strategy, but not an omnichannel one. Companies like Oasis, Starbucks, and Disney are taking advantage of these strategies – you need to be, too. Here’s a rundown of what the phrase means, and how your eCommerce [...]